Lovewell Blake Financial Planning

We pride ourselves in providing individually tailored services to our clients. Whatever your aspirations and priorities in business and life, we will be by your side with expert advice from local specialists. It is because your needs are unique, that the solutions we provide are distinct and personalised to you.

Lovewell Blake Financial Planning Limited offers independent financial planning advice to both individuals and business owners in Norfolk, Suffolk and Cambridgeshire.

We have grown into one of the largest teams of independent financial advisers in East Anglia, and currently look after over £400million of our clients’ investments and pension funds.

Working closely with our accountancy colleagues means that we are able to offer you integrated financial and tax planning solutions.

Our experienced team of financial advisers provide financial planning that extends beyond financial advice and encompasses investment management and tax planning, taking a comprehensive view of our clients’ needs and aspirations, to assist them in achieving their current, and future objectives. 

We will often work with several generations of a family, as well as businesses offering our expertise in all areas of financial planning themes such as: -

  • Protecting you or your loved ones
  • Retirement planning
  • Tax efficient Savings and Investments
  • Financial planning for the Ethical Investor
  • Inheritance Tax Planning
  • Protecting your business and key personnel
  • Workplace pensions

In 2020, we attained the ‘Pension Transfer Gold Standard’ award. This award is industry recognised and a further endorsement of our robust measures, and best practices for pension transfer advice.

For three consecutive years, we have been rated by the Financial Times, as one of the top 100 Financial Planners, in the UK.

Advising Norfolk, Suffolk and Cambridgeshire

We have advisers available at each of our offices, so no matter where you are based, one of our team will be able to meet you, either at your home or local office, and talk through your needs.    


What is financial planning?

Financial Planning is about you, your loved ones, and your money. Think of financial planning like a personal trainer – helping you get financially in shape. Financial planning is about helping you make the most of your money, and ensuring you are in the best shape possible, so that you can achieve your objectives, both now and in the future.

What is a financial plan and what does it look like?

At Lovewell Blake Financial Planning, our financial planning service is designed to cover all of your financial requirements. We provide a comprehensive plan that covers your complete financial situation, and exhibits the essential steps required to achieve your objectives.

What is covered in a financial plan?

A financial plan is unique, and it is designed around your requirements. Typically, we focus on your most pressing, and important needs foremost. In terms of the scope of what is covered, we have provided a list of the key areas that will form part of your personal, financial plan.

  • Objective planning
  • Financial forecasting
  • Disaster planning
  • Financial budgeting
  • Emergency fund
  • Financial Protection
  • Tax planning
  • Saving and Investment planning
  • Retirement planning
  • Estate planning
  • Family financial planning

How often is my financial plan reviewed?

This will depend on the service level agreed. Most of our clients are seen either annually, or bi-annually.

I am not sure what my objectives are – can you help me?

Yes. Some of our clients initially find it difficult to articulate what they want to achieve. We can help you ascertain what your objectives are.

How much does the initial meeting cost?

There is no charge for the initial meeting. We look forward to discussing your objectives and aspirations and helping you to determine if Lovewell Blake Financial Planning Limited is the best fit for you.

Do you charge VAT?

At the moment, Lovewell Blake Financial Planning Limited are not VAT registered – therefore VAT is not applicable.

Are you independent?

We are independent financial advisers. We can therefore offer recommendations to you from the whole of the market. Not only that, we are independently owned by Lovewell Blake, which means we have no outside interests influencing our decisions.

Do Lovewell Blake Financial Planning Limited hold my money?

No, we do not hold custody of any client assets.

Do Lovewell Blake Financial Planning Limited have an investment committee?

Our investment committee meets regularly to review the current investment landscape to determine if any changes need to be made to our Centralised Investment Proposition.

How and where can I meet you?

You can visit one of our offices (list), or the meeting can be held via conference/video meeting.

Can I access my portfolio online?

Not directly through a Lovewell Blake Financial Planning portal; however, most of the providers we deal with offer online functionality for investors to view their plans.

How are my assets covered under the Financial Services Compensation Scheme?

The Financial Services Compensation Scheme (FSCS) is the UK’s compensation fund of last resort for customers of authorised financial services firms. They may pay compensation if a firm is unable, or likely to be unable, to pay claims against it. This is usually because it has stopped trading, or been declared in default. A wide range of financial products and services such as deposits, investments, pensions, financial advice and insurance is covered.

Different compensation limits apply.

Further information about this compensation scheme arrangement is available from the FSCS website.

Find your nearest location

Bankside 300
Peachman Way
Broadland Business Park

(Sat nav postcode NR7 0WF)

  • (01603) 663300 (Accountants)
  • (01603) 619620 (Financial Planning)
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1a and 1b Cawston Road
NR11 6BX

  • (01263) 732151
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First Floor Suite
2 Hillside Business Park
Bury St Edmunds
IP32 7EA

  • (01284) 337070
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11 Lynn Road

  • (01353) 662447
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Sixty Six
North Quay
Great Yarmouth
NR30 1HE

  • (01493) 335100
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The Wherry
Quay Street
IP19 8ET

  • (01986) 873163
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Excelsior House
9 Quay View Business Park
Barnards Way
NR32 2HD

  • (01502) 563921
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The Gables
Old Market Street
IP24 2EN

  • (01842) 755032
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