Lovewell Blake Financial Planning Limited offers independent financial planning advice to both individuals and business owners in Norfolk and Suffolk.
We have grown into one of the largest teams of independent financial advisers in East Anglia, and currently look after over half a billion of our clients’ investments and pension funds.
Working closely with our accountancy colleagues means that we are able to offer you integrated financial and tax planning solutions.
Our experienced team of financial advisers provide financial planning that extends beyond financial advice and encompasses investment management and tax planning, taking a comprehensive view of our clients’ needs and aspirations, to assist them in achieving their current, and future objectives.
We will often work with several generations of a family, as well as businesses offering our expertise in all areas of financial planning themes such as:
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Protecting you or your loved ones
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Retirement planning
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Tax efficient Savings and Investments
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Financial planning for the Ethical Investor
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Inheritance Tax Planning
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Protecting your business and key personnel
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Workplace pensions
Advising Norfolk and Suffolk.
We have advisers available at each of our offices, so no matter where you are based, one of our team will be able to meet you either at your home or local office, and talk through your needs.
Our clients have access to a Personal Finance Portal, which can provide 24/7 online access.
FAQs
What is financial planning?
Financial planning is centred around creating a long-term, coherent strategy to help you meet your lifetime financial goals and aspirations, through the efficient management of your finances. It is about giving you peace of mind if you are “on track” and creating a roadmap for your finances if you aren’t. Think of financial planning like you would think about planning a journey - everyone needs a little help along the way.
What is covered in a financial plan?
A financial plan is unique, and it is designed around your requirements. Typically, we focus on your most pressing, and important needs foremost. In terms of the scope of what is covered, we have provided a list of the key areas that will form part of your personal, financial plan.
Objective planning
Financial forecasting
Disaster planning
Financial budgeting
Emergency fund
Financial protection
Tax planning
Saving and investment planning
Retirement planning
Estate planning
Family financial planning.
Can I do my own financial planning?
Yes, however completing this journey alone without the skilled services of a financial adviser could be fraught with risk. We would encourage you to enlist the services of a financial adviser at Lovewell Blake Financial Planning Limited to maximise the opportunities available to you, and your loved ones. Lovewell Blake Financial Planning Limited will help you alleviate any burden you might have by using years of experience, knowledge, expertise, and practice, ensuring that all aspects of a financial plan, and maximising the various tax wrappers are considered carefully and executed promptly and appropriately.
What does a financial planner do and are they worth it?
Efficiently managing your investments and making the right financial decisions takes time, knowledge, and effort. It’s not a one-time decision, either. With time representing a precious commodity for most of us, utilising the expertise of a financial adviser could not just save you and your family time, but it could save you money too. Time is money, and there could be a significant cost to delaying the right financial decisions or prolonging the wrong ones. Our existing clients value our services and many have had a longstanding relationship with our financial advisers that extend to their relatives, and businesses.
What are the benefits of paying someone to manage my investments?
At Lovewell Blake Financial Planning, we will recommend a suitable investment product that fits in with your financial plan. We will do this by researching the whole of the marketplace. Separately, we will establish your attitude to investment risk by completing a risk-profiling questionnaire to assist us in designing an investment portfolio for your proposed investment that is commensurate with your chosen level of investment risk. Each year, we will review the product, and its associated investment strategy to ensure it remains suitable and is on track to achieve the investment objectives that were agreed from outset.
What is the difference between budgeting and financial planning?
Budgeting normally concentrates on the short-term, with an objective in sight. This could be to reduce debt, or save for a family holiday, and is normally centred around your money. Financial planning, however, takes a long-term view on your finances, liabilities, savings, investments, retirement aspirations, and protecting you, and your loved ones.
How does Lovewell Blake stand out as financial planners?
Lovewell Blake Financial Planning Limited (LBFP) was formed in 1999 by the partners of Lovewell Blake Chartered Accountants. From those early beginnings the company has grown into one of the largest teams of independent advisers in East Anglia with a combined industry experience of over 150 years. We currently look after over £600million of our clients’ investments and pension funds. Our growth is due to our client relationships, with clients returning year after year to review their aims and objectives. We work closely with our accountancy colleagues to provide integrated financial and tax planning solutions to meet our clients’ needs. We pride ourselves on a commitment to professionalism and a Code of Ethics that places clients at the heart of our business, which elevates the importance and value of financial wellbeing through financial planning and investment advice.
Lovewell Blake Financial Planning Services
- Pension planning
- Investments
- Protecting your family
- Workplace Pensions
- Ethical Investing
- Protecting your business
- Cash Flow Modelling
- Your Retirement Experience
- Financial Planning savings calculator
- Charity Investments
- Financial Planning for Healthcare professionals
- Inheritance Tax (IHT)
- Personal Finance Portal
- Regulatory requirements
Latest news

A useful "halfway house" for more risk-adverse investors
Equity-Linked Structured Products offer an opportunity for more risk-averse investors to dip their toe into the stock market.

Don't wait for pensions/IHT consultation to conclude before starting IHT planning
A delay in the publication of details on how pensions may fall into inheritance tax is no reason to put off IHT planning.

Why young people are a key audience when it comes to talking about pensions
We need to be communicating better with young adults about the need to start saving for retirement.