The impacts of the global covid-19 pandemic were far-reaching and affected the county’s businesses in many ways. Some fared far better than others of course, and some sadly fell by the wayside – but overall, the resilience of the Norfolk Limited businesses came to the fore. This year, the balance has shifted from impacts of the pandemic to the post-pandemic period of revival and resurgence, demonstrating the significant recovery the county’s largest privately-owned companies have made.
The period from which much of the data in the report is drawn sits after the worst of restrictions and downturns the pandemic threw at us, and before much of the more recent significant and sustained increase in prices. It is therefore somewhat of a sweet spot in terms of the economic position, which is reflected in a largely positive set of results for Norfolk Limited.
It is against such a backdrop that we endeavour to draw out themes from publicly filed data relating to 100 of the largest privately held businesses that are controlled from and/or based in Norfolk. Such themes are complimented by anecdotal reflections provided by local business leaders with their views on what sustainability means to them and their stakeholders. Some pick up on the inherent tension, and sometimes conflict, between environmental and financial sustainability. It is perhaps up to us in the Norfolk business community, to seek to align those often divergent aspects.