A group of 14 members of staff from Lovewell Blake spent an afternoon clearing the beach of rubbish as part of an initiative in which the firm gives each member of staff the equivalent of a paid full day each year to undertake projects which benefit the local community.
Armed with litter-pickers and robust plastic sacks, the intrepid rubbish-hunters removed 10.75 kilograms of abandoned refuse from the beach, picking up everything from flip-flops, cans and drinking cups to plastic straws, shoes and socks.
The beach clean was organised in conjunction with Norfolk Beach Cleans, a not-for-profit organisation which encourages the Norfolk community to get involved in group beach cleans and look after the environment in which they live.
“Each of our 330 staff here at Lovewell Blake can take the equivalent of a day a year to volunteer, fundraise, or undertake tasks which benefit the local community,” said Claire Moore, HR adviser at Lovewell Blake.
“Our staff understand just how important our wonderful beaches are to the economy of the area, as well as caring about the environment in which they live and work”.